Welcome to NTCA's eStore

All purchases are made on behalf of the organization you represent. If your organization is not listed below, contact member engagement at (703) 351-2118.

Promotion codes are applied on the checkout screen and your price will adjust before your payment is processed.

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Explore who is buying from your company and why. Examine various ways to think about customer personas and why understanding their mindset is important. This deep dive into the customer experience transformation process teaches your organization how to work in a new way putting the customer and front-line employees at the center of everything you do.

Through a variety of activities, you’ll get hands-on learning about:

  • Using personas to transform the way you think about prospective customers.
  • Transforming your customer experience process.
  • Choosing the right personas and mindset
  • Who would you choose?
  • Evaluating your current situation.
  • Executing your customized plan.

  • Price: 129.00