NTCA Member Central

With three tracks of concurrent sessions, the NTCA 2017 PR & Marketing Conference offered a wealth of information to attendees, and now you can access recordings of all 12 sessions! See the track descriptions and session titles below:

• PLAN (Strategic Marketing)
  This track lays the foundation of a comprehensive plan to launch your marketing and communications tactics successfully.
  • How to Manage Up
  • Finance for the Nonfinancial
  • Crisis Communications Planning
  • Cybersecurity Meets Marketing
  
  
  
• DO (Tactical Marketing)
  You've laid out your plan but how do you execute it effectively? These tracks will set you up with the resources to actualize your plan and achieve results.
  • Effective Visual Communication
  • Social Media Storytelling
  • Cyber Team at Work in the Community
  • Communicating Difficult Messages
  
  
  
• GROW (Sales Strategy)
  Now it's time to position you company's brand, products and services. These tracks will position your sales to focus on target markets and how to communicate to them in relevant and meaningful ways.
  • Structuring the Sales Force
  • Incentive Programs that Work
  • Business Sales 101
  • Understanding Customer Needs

Each session includes 45 minutes of presentation from subject matter experts and discussion with the audience as recorded live during the on-site conference. Videos will be available to access for one year after the conference date (through May 1, 2018).

For more information, contact communications@ntca.org.